About Us

Rickter Scale was developed in 1993 by Keith Stead and Rick Hutchinson for use with young offenders and their families.

It was created as a response to client need, the majority socially excluded, to overcome barriers to education, training and employment. 

This required measurement of genuine personal achievement - from chaotic lifestyle to stability, stuck state to responsibility and planning to find a fresh sense of direction.

As The Choiceworks Partnership, we created our first commercial product by utilising a combination of motivational assessment and evaluation techniques to capture the 'softer client outcomes'. 

Our huge success as The Rickter Company between 2001-2017, meant widespread demand from 6000 organisations in 23 countries.

We trained more than 20,000 practitioners and established a number of international associate partnerships. 

We have featured in many media campaigns over the years and underwent a range of scientific studies.

In 2017, Rickter Scale was under new management as Keith Stead Associates, and for the next four years saw success continue, albeit at a slower rate, due to many negative global economic factors.

In September 2021, national award-winning educationalist Martin Dennis Timoney was commissioned by Keith Stead to co-create Rickter Scale 2.0. 

Their combined passion and determination  to support others, saw them focus on the widespread impact that Covid-19 had made on the world community. 

Both took to writing and testing new Rickter Scale language that would support a global response to covid impact recovery. 

Their work was strengthened by the 1.5 million pieces of evidence from individuals who have already engaged with Rickter Scale to overcome personal challenges.

This combined with 60 years teaching experience in behaviour management and metacognition performance, resulted in Stead and Timoney creating a new associate partnership - rickterscale.world.

Recognition to support remote and hybrid training through technology, saw the creation and launch of Rickter Scale 2.0 Academy. 

This is underpinned by a new operations management team provided by Meta Performance World Limited, at our new headquarters in Covent Garden, London, United Kingdom.